Ethan is a classically trained pianist, singer-songwriter, and producer. With a storied early career starting at age 3, he found contemporary success with tracks like"cut my fingers off" and"engravings," amassing millions of streams and followers for his musical prowess and live shows. Since releasing his EP luna park and selling out a U.S. headline run last spring, Ethan has shifted toward a guitar-centric sound."florida keys" takes a summery, twangy indie direction. Lyrically, Ethan explores political turmoil in his home state of Florida, despite the laid-back, pedal-steel-laced instrumentation. The track was teased a year ago and is highly anticipated by core fans. Promotion includes social media posts, tour content, and livestreams. The song will be waterfalled with two more tracks over the next two months, following Ethan’s U.S. support tour with BoyWithUke, where he played “florida keys” at every show.