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嗯 Hi

Everyone

And welcome back to happy hour

欢迎回来酒馆

Hi Alline

Hi

Luu luuk

Everyeveryso

What we gonnna talk about today

Well episode we look ked londdh

You want to talk about that somemore

I want to carry on talking about that alright

Because after the episode

I then started to look online

And you know started to see everywhere

And then i started to see mcdonald's

Oh 老登审美

That's It 嗯

That was apr disaster their new year's thing

Yes as you probably all know mcdonald's dropped there twenty twenty six chinese new year package yeand the internet basic said

Oh my god

What are you doing

It's like chinese elements vomited all ah and exactly so much red

So much gold

And immediately people start

Ted say

Ying ludsh should me exactly yeah

Which i think it's a bit unfair

I think bad tastes

Bad taste it doesn't matter of your loudon or a young woman yeah

And the sad thing is ah iww

And i feel

Oh

That looks not too bad

That's like your approaching loudon age

I know well

But you're excuse

Because you're not chinese okay

Um so today this episode is to really save me for myself

Um what is 老登审美

May and how can i personally avoid it

Actually i think you have pretty good taste in general well apparently

I thought the cdonald's 's inese new year designs won't not bad

But i was wrong okay

Right

So if you guys don't know what we are talking about just search online mcdonald's twenty to twenty six chinese new year

Yeah

You see the design okay

So first think think you don't break down the whole loudation ation may the loudon anthetic okay

Yes or design yes role number one okay

You know how people say less is more yes in loudation may more is more okay

Actually more is never enough okay

So i'm guss sing somebody who looks a traditional chinese painting with all the space they though okay

You know what we should have some gold to that

Yeah

We should you know take up all of these empty spaces

The little bay okay

Well if there's a blank area fill it

This is the stereotypical aldontion may okay

With something shiny alright

Possibly symbolizing money

But profably gold color okay

Yeah i say

And if you can see the background you haven't tried hard enough now 我们get an idea i what's next roal number two symbolism without soul okay

If you really look at the mcdonald design

They have tried to put all of these chinese elements

But it a traditional design

You see all the right ingredients

Delantters the character for fortune

But it's just there okay

Placed there like someone went down like a checklist red check

Yeah

It's good enough sheet it exactly

So it's no blike cooking a meal isn't there

You know you cook a meal with love and attention

But then you cook a meal by just croen everything you can into the part

Yeah

Thinks a difference between me cooking a meal and you cooking a meal

Precisely

嗯嗯 Yeah

And actually i've seen this outside of china

When they try to make a chinese restaurant

They sort of like throw all yeah

Ah yeah

That's

That's so my drag and so so cily yeand give you a hefor anywhere yeah

Well the result might look right

But it is taste hollow yeempty just re's no sol yeah

And role number three volume as a substitute for me ooay ay ggsut better holy it yeah

Louder is better

Well i gueso if it doesn't really hurt your eyes will give you a headache

Then is it really even festive anymore right i just love engenglish expression

Because you know when you describe something with just too many elestiand yeyeah

You call it loud yeah

Like your t shirt is so loud

Exactly yeah

You call it louyes yeah

Precisely um getting a headache just imagining yeah

Ah so think about it would come back a mcdonaleveryit packaging that all of these elements

The red gold tradition motives

But instead of feeling elegant or even festival celebratory

It just felt exhauusting

Yes

Okay now i'm sorry to see it a little bit like a chinese new year parade threw on a happhappy meal box

That's what i said

It's like chinese elements threup it formed it all lover it

Okay now i'm starting to understand um

好的好的好的

In chinese we call it 就是堆砌元素

Okay like in english we call it

Yeh just piling it on yeah

You know they kind forgot the most feelings idegconcept

But just did chinese story right

Yes

The whole idea in chinese traditional inpainting that design and leaving blank space

Yeah

To allow your thoughts

To allow your feelings

Time to

To papating ting

Exactly they use a power of suggestion

Yeyeah ah

留一个意境让他自己去想

Yes and not lodm athetic what design

It's re's no room of suggestion

It needs to show you everything

Precisely how they want you to see it

Yes and

And it's a design by someone

He doesn't really trust of you to understand it feels like a low dm just literally sign

Okay

This is chinese culture

This bit is this

This bit is this

If it was like a electure

Yeah

Shovelling it down throat

Exactly um so

Here is the question

I know you don't have the exact translation

But how would we describe them pretty sure you have enough people with bad taste

Well exactly so i would say maximuliism actually quite like maximuliism

Yeah

You know minimualism 极简主义

Maximualism 是极繁主义

But maximualism also follows a pattern

It's just a random arrangement of everything

Well exactly there's something called tacky maximum ism um pckeammans no taste yeah

Exactly um so for exacso it's a difference between aa beautilly or nate indian palace

But versisigh in paris 当当compared with a casino in less fagures yeah

And a casino probably owned by trump

Exactly so both are a lot

But one is done with meaning

It's done in a way that you can see why they're doing

It as opposed to someone who's just trone a filing

Yes yes much gold rubbish is possible

Yeah so tacky maximum ism yes that could be one thing

Any other suggestions

Yes

Could say kitch so particularly like kitchy stangeer

Yes

Kitchy also means no taste

Yes

Grander means it's luxury

Luxuries

Well

It's big big lououfor example

We've this stranststatues you see around world

World we've also had statues in the uk

Like that as well granbig big ans

Luxbig exexacyeah so just kind of visual noise isn't it yes is this noise to are eyes

But back to the whole idea of louddation

May i've also heard it being called boomer aesthetic woyeah

So it's lots of of hoggi heavy dark furniture

Well i loal wlpaper lots of nickmx overeverywhere

Yeah like something that's decorated by someone at least in their sixties

Precisely um are there things like that in the west

Like culturturwell

I guess we have the christmas overload 在so every december in america and britain and rest of europe is always one house that has lots of infatitable center

Flashing lights

Plastic rain there

Yeah it's festive

But it's not subtle

It's a bit too much

Exactly or maybe less

Vegas yes um the fake ephle tower

The pyrammids

The volcanoes

Yeah is like if we can't have taste

Will have size 啊

I don't know

And this numbers precisely um why do you think this whole style

What do you call it loudon or whether you call it tackking maximum ism what do you think they exist

Because it's a statof symbol so in rapidly developing economies um so people are trying to show that they are a different

That they have money in a way that is very very loud

It's a statement is like i can afford this um

But you notice that in the west

In eigheighteen

Nineteen century

Yeah all about being very very loud

Yeah

So is 's fashion changed

Yeah so the idea now

But if you are rich

You have very clean lines

You have like a big kitchen

You have like huge spaces that a minimmualist yeah

The sort of old money

Precise the wealth whispers

Yeah Yeah

And i guess there's also well along the line of of uh status symbols also authority flags

Exactly it's about making something that inspires or yeah

To makes like intimidating so something fate oversize very grand yeah

But i guess there's also the checklist

Mentality

Woyeit's like i don't care are what elements

Ments

Trumean or if they have souls or not it's just let's go down

Go through the list and check everything exact which is what mcdonald's ddate woh

Yeah

You can see that there was no one person knoexresponsible for it

It was just basically

It was a call for exercise

Yeah

So before we wrapped this up

Let's talk about why are we talking about this

Right now why is there the backlash

Well

Most of all visual literacy is increasing we see so many more designs like scandal

Navian

Minimuisism

Modern cocoa

Bbock

Yeah

Practice about much

But whait's n't nice much

Exactly

嗯嗯嗯

So we are now looking at designs in a much more critical way

Yeah

I guess it's just we say myan zonala a people have more taste

And theremore i would say and naturally to become more judgmenwell well i would go far as say the people are more taste

Well would say it's about people's tasttes have changed

Changed

Ged it so younger chinese consumers have grow up with global design influences

They not just comparing mcdonald's ackackage into other chinese new year packaging

They are comcoming it to everything um

And of course the internet loves

Especially social media loves a category

Yeah

There's a hash tag loudshtion

May they would jump on it

And everyone would spread it well exactly

And the thing that i get for it as well is cultural confidit h that people go proud of their traditional culture

We love our traditions

But we love them well

We love them in a way that we won't designs that actually honor them well just as a checklist trim ok

And i think on that note

We're going to wrap up this episode

Leave us comment in the common section

Maybe you actually like the mcdonald's new year design like unland it yeah

Or maybe you don't yeah

You can just share in the dme energy yeit's joking

So leave us comment

And put in your quest for what else you want us to talk k so

Until next you you you you next time

Bye bye

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