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For the first time in the course of history
Concludes physicist warner hinzsembourg man on earth faces only himself
He finds no longer any other partner or foe
The great irony of our era is that this primacy is a root cause of our current global malays and and apprehension having eliminated all possible rivals
We humans no longer confront any foles we come from only ourselves
This new confrontation with our inner self rather than with the outside world is a formidable undertaking
It requires not merely the acquisition of more knowledge and technology and enterprise in which we have proven unequal
It requires also the crowning of of et knowledge with an ethical compass provided with direction and purpose in the seventeen century
When the scientific revolution was emerging the english philosophher francpbeca noted its potentiality and earn against these parals
He enthusiastically endorsed the pursuit knowledand skill through science
But he added that the perurit should be conducted with humidity and charity
And not for the pleasure of mind or for contention or for superiity to others
Or for profit or fame or power or any of these inferior things
But for the benefit and use of life
The degree to which we have ignored baconons warning against inferior things is painfully registered what we we daily ily on tv v scens
And also in foreham universities annual report
The index of social health
This monitors the well ilbeon of american society on the basis of sensus bureau statistics regarding teenage staicide and and employment drug abuse
High school drop out rate
And the availability of affordable housing the index recorded a drop from seventy five in nineteen
Seventy to thirty six in nineteen
Ninety one
Which the director of the annual report labeled awful
The awful deterioration in social health is not limited to the united states ocean opher er jcocosto recognize this in the course of a one day walk in paris from seven am to seven pm
During his walk
He had a counter
Which he clicked every time i was cerliciated by any kind of advertising for something i didn't need
I clicked it one hundred and eighty three times in all by the end of the day
This experience is scarously unique
It is the norm regardless of whether one is walking in paris or avens or lost anginees or mexico city
But coostal being the thoughtful scientist that he was set out probbe social significance of his personal experience
It is the job of society
Not of the individual person
He concluded from his probing to control this destructive consumerism
I am not for some kind of ecological statism
No
But when you are driving in the street and see a red
Red you use ck
You don't think the red light is an attempt to curb your freedom on the contrary
You know it is there to protect you why not have the same thing in economics
Responsibility lies with the institutions of society
Not in the virtues every individual
This conclusion said
Fourth in kuoost's article entitled consumer society in the enemy is significant because throughout the world consumer societies are becoming the norm in china
For example
When maul began his rule in nineteen four ty nine
The popular clamer was for the big four bicycle radio watch and sowing machine
Since then consumer expectations have escalated to the big eight adding items such as collar tv
Refrifrigerator and motorcycle
The list continues to learn them an outstanding recent addition being the automobobile
Which is becoming a status symbol among the billions of healfnuts in the third world between nineteen
Ninety and two thousand
The number of automobobiles will increase in indonesia from two hundred
Seventy
Two thousand
Five hundred
Twenty four to an estimated six hundred
Seventy
Five thousand in india from three hundred
Fifty four thousand
Three hundred ninety
Three to one million and one hundred thousand and in china
From four hundred
Twenty thousand
Six hundred and seventy to two million
Two hundred and ten thousand