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Hi

Everyone

And welcome back hour

欢迎回来就怪

Hi 杨兰 Hi

Hello

Hi everyone

Actually before getting to today's topic

Let me ask you a question

Yes

When was the last time

You posted something truly personal l your social medidia don't know

If you use instagram

Facebook

Which i whatever ok

I mean not like a reshare reposting not a story that disappears iaa real permanent update about your life

I would say even i'i got a facebook account

I never post anything on facebook

I don't have an instagram account

嗯

But i have to mit

I think with my wheat chat

I post a sign

A few weeks go

But was it

It was just pictures

I went for a walk around one of the parks close to where i live

And it was snowing

And i just took a few photos

If i posted online

I don't really write anything

I would just post pictures

Normally places that i find intereted

And i've been to um

What about you um

I think the last time i went to a restaurant

I usually

I generally just post restaurant in travel like so if you look at my weed chat moment start just mostly food and travels

Well Yeah

It's the same as mine

Mine are just basically travel pictures

Yeah

I don't really publish my thoughts to that extend anymore

No

No doing

Have you noticed that people post fewer and fewer things like fewer and fewer truly personal things i have noticed so if you go on social media

Lot of its ads influencces and news

It's like all of my friends have gone collectively quiet

Yeah

What has happened to the time when people posted photos of their breakfast door random thoughts

All the color of their kid's pop

All the color of their kids pop

P

You actually put your finger on a global phenomenon

It has a name

嗯哼

And this is straight from the pages of the new york er calcalpoposting a new e yes

How very new york er yes so on we the french word for being very bored and tired

嗯

你可以把它叫什么分享疲劳

或者什么发帖倦怠

So people are tired of posting on social media

Mean real people ye've got lots of people posting contents

But most of them are than they will switch to monotization

Yeah

They want to sell you stuff yes or they want to get more followers

When people who truly just with people it know

Because they want to share maybe two people they know or with people they know

I think that era has passed

It has um

So let's take a look at the actual term

Mself self on we

Because it means more than just boredom is that really strong sense of being

Tired bored dissatisfied

So for example

If you're line on the sofa

You don't really know what to do

If someone says you john wash fililm

I don't really feel it

Do you want to go out

No they really feel it

That is on whee is the man feeling exactly

It's not depressed

It's just

You just don't want to really do anything

Everything feels too much

Like hard work

Like poinless

Yeah

Pointless like why do we even do that exactly

And posting on we is the same

嗯

But this is not really quitting social media

No you give me wrong people or haven't quit social media

But they have haven deleted their accounts

Set limitations on who can view their accounts

Yeah

But this is a major behavioral shift from being an active poster to a passive scrollyeah

Especially for the younger generation

And they become more lockers people still on the platforforpeople only watwatch consusume stopped producing

Yes

And i have noticed there is a slight change in the age

As well um so as you said before it's younger people stop doing this so for example

People who are sunny

Older they're poachas much much

But if not more so

If not also

But younger people much much like my mom 's retired now like my my mom 's generation

I to now people online who are teaching the retirees

How to as i did how to do their own videos and how to post

Yes

This is one thing that always annoyed me

When people say

Oh Yeah

Older people can't use social media

That's a lot of rubbish you

No

Older people are actually probably more active on social media

Than most people in the twenties now days

Exactly let's talk about some of these related vocabulary for example

We would talking about posting unway

Or some people also call it sharing fatigue

Yes

Fatigue also means exhaustion

Oh Yep

And that comes from the idea that you have to perform it's like a performative fatigue

Could you have to constantly try to make your own personal brand

Your own personal online

Persona

Even with people who are close friends ds yours

Yeah

Ah do you know that on taobao

Yeah

You can actually pay for people to help you build your personal brand

Unlike social media

They will send you pictures

Yeah

They will help you create eight so to speak

Ok

Pictures of you standing in front of various things

Okay Yeah

Originally these are only for scammers

But i think now some people they just do it

Because they want other people to feel like they live a better

And their exciting ties life actually

Tually

If you think about celebrities

They actually have dedicated specialists for their social media

So we went ceceleparpopost something on line

It's not a celebrity themselves

It's someone one their their team

Now every day day the general public can enjoy it that service as well yeah

Precisely um

But i understand what you're saying about performative fatigue yeah

You're just so tired of everyone always being so perfect on social media

Yethey're make up immculate

They just look like an impossible version of themselves

Yeah

And whenever you poposomething yeah 're making you so fulnerable

Weever not you worried about

Whether people are going to like it

Or if you post something when you're bit drunk as well um no a good idea

So there's that vulnerability hangover

Oh

Is after you post something

And then the regret the anxiety so what would people think well yeah

My mom suffers from from that well yeah

The vulnerability hangover so if always asked me

If you think this is too much

Do you think people think i'm showing off so one the reason

Why if you you look on my social media

If you look on my weeach

Um there's no photos of myself um at all um

And also people who post no matter what they say most people still care about

If other people like your photos

Yeah leave a comment

And then that's the anxiety about that yes as well

That's why some people just want to do away with all of that

And they just opted out

And i would say if you look at the stats

The statistics really back up that the trends that were feeling yes

Studies show times spend on social media

Peaked in twenty

Twenty two

And is now in decline

Especially among teens and younger and young adults

Precisely so it's now in decline

And you have some people who just use instagram for private messaging so so ingram gride yeah

They keep the instagram grait completely clean yeah

Nothing whatsoever yeah

We which had you have the sort of you have the same well

I would say a lot of people now closed their moments

Yeah

Because if you think about it which had such a superapp yeah

Most people have all of their work contacts on yeah

There are clients

Their bosses

And also of course their family so anything they post can be seen by all of these people unless

You specifically put them into groups

Who can not see this

Who can see this

Yeah

It becomes such a to do is so honorous well exactly like example i member of talking to someone before

And she

She was saying to me

That she has a which out moments

But she only lets like maybe five or ten people look at them

Because she works in a very high pressure job

And she likes to travel

And she's always wiite that people going to judge her for going on holiday or honestly

I think it's a real thing yeah

You know being a tiny bus

Myself yeah

Ah would say if i'm waiting for you to deliver something yeah

Feel you do it's your hand in something

But you said that you're super busy yeah

However i saw you posting on your social media

Saying that you're having a drink

Somewhere relaxing

While having a picnic

I would be slightly peef

Well

There's a few cases in the past

Where employees have actually done that not in our company but employees have done that for other companies

Where they said i am ill

And then they posted that they have to drink someone

Or there are the concert

Or there are a concert

That's just basically

Just being incredibly stupid

Yeah

Of course you can have this visibility grouping features

But when you have hundreds in thousands

People in a rehat

Yeah

It's to so troublesome exactly separate them into groups

Yeah

And the thing is

Then you start to self sensor

Yes

I notice

I'm

My mom self sensors a lot

Even though dodoesshshe's retire

She doesn't have any boss ses boss her around

But yeah

She feels like how would people think of that

Oh Yeah

What i posted

Yeah Um

So it's really interesting

Because it's the idea and pressure to perform

Or the fear of exposure

Sure 嗯

So it all lists the same thing

The social in social media is now going into private group chats social media is now moving away from ordinary people posted about their life to something almost like another formal traditional media

Yeah

Because most of the connecreators on there are there to make money

No Yeah

No one just posit for posting it sake

Yes

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